The Meaning of Our Name
Our name is a metaphor for our mission: turning ambitious ideas into exceptional software.
🦄 Unicorn: The Goal
$1B+
In tech, a "Unicorn" is a startup valued at over $1 billion. It represents the ultimate success—a rare, valuable, and game-changing product. This is the ambitious goal we help our clients achieve.
🛠️ Ranch: The Process
A "Ranch" is a place of hard work, patience, and careful cultivation. It represents our expert process of nurturing ideas, building robust systems, and growing them into strong, successful software solutions.
Our Visual Style: Neobrutalism
Our brand aesthetic is raw, confident, and digital-native.
Key Characteristics
- Strong, simple geometric shapes. No soft curves.
- Thick, solid black outlines for a sticker-like feel.
- Playful, bright colors against simple black & white.
- Honest, flat design native to the web. No gradients or shadows.
Logo Design Direction
Creating a Neobrutalist Unicorn: A visual representation of our brand.
Creative Concepts to Explore
👾
Pixel Art / 8-bit
A retro, digital-native look that's inherently blocky and playful.
🧱
Geometric Construction
Building a unicorn from hard-edged shapes like squares and triangles.
🔲
Iconographic Symbol
A super-simplified, abstract icon, like a horn in a square container.
The Rules: Do's and Don'ts
A clear guide to ensure the logo is perfectly aligned with our vision.
✅ Please DO:
- Embrace the Neobrutalist style.
- Use thick black outlines & simple geometric shapes.
- Explore pixel art or blocky, 8-bit styles.
- Use a bold, high-contrast color palette.
- Make it feel modern, digital, and confident.
❌ Please DO NOT:
- Include ANY "Ranch" imagery (no farms, barns, etc.).
- Use elegant, flowing curves or complex details.
- Use gradients, soft shadows, or 3D effects.
- Create a realistic or graceful-looking unicorn.